Rebel Roadrunner

Rebel Roadrunner is an eclectic variety of clothing for the entire family, locally made items, beauty bar/beard products, bags/purses, home decor, jewelry, gifts, and more! It’s truly ever changing with new inventory daily.

business of the year
About Me
In September, 2020, Victoria Harrington, mother of 3, took a risk of opening her boutique in the midst of the pandemic. Many friends and family members thought this was crazy, but they supported her and stood behind her 100%. It has been a dream of hers for years, and after a wild girls weekend in Ruidoso, NM, the name was created! (That’s a story for another day.)

On the opening day, the maximum occupancy was only 2 customers at a time (per the governor’s order for the pandemic). This community showed up and brought their own lawn chairs to line up down the block!! A month and a half after opening, covid numbers were rising, so non essential businesses had to revert to curbside. Nothing stopped Victoria and her staff. Instead, they had a block party! When people arrived to get their items, they got an extra gift in their bag if they played their music loud and danced!!

This store has been unstoppable and ever changing. They take pride in being different and unique. They feature many local artists, and they love to cross market with other businesses and make the shopping experience FUN. If you are in Truth or Consequences, NM, make sure you stop in the see what exciting events are coming up next. If you are not local, no worries. All online orders come with a free gift!

At Rebel Roadrunner, we strive to make shopping easy and fun. We love providing you with all the new trends for the entire family. Whether you are looking for a complete wardrobe makeover or just a new trendy piece to add to your collection, our friendly staff at Rebel Roadrunner is readily available to assist you in any way possible both in store, and now, online.

Customer Reviews